The marketing world changes with every trend; hence it is crucial to adapt and adjust our brand strategies online. Instagram is a pivotal medium that operates the same way. Since it’s more creator and business-friendly now, leveraging available well-developed Instagram strategies has helped propel businesses to the next level.
In this article, we’ll highlight the top Instagram strategies that should shape your content marketing efforts and the rights tools to incorporate to maximize your presence.
Instagram Strategies For 2020
1. Leverage your profile, bio and messaging
First, convert your account to a Business Profile. Business profiles allow for key optimizations that add useful information to your account and provide valuable analysis. (Instagram Insights)
Format your bio strategically to explain who you are, what you offer and any other additional information such as emails or directions to your store. Your image and name should reflect what your brand stands, to be searchable and identifiable. Do not resist adding personality to your messaging to humanize the brand – avoid business jargon. You can use vertical spacing or emojis to stand out but ensure users understand your business.
Business pages having over 10,000 followers can add links to their stories – an upgrade from the redundant “link in bio”. Use your bio link to direct users to your website, landing page or current push. Alternatively, you can create a central hub of all the essential links you share on your bio and link to it. The landing page will help people find other impressive campaigns you’ve run in the past, which they may take an interest in.
2. Creative a cohesive feed or grid
A cohesive brand is highly essential if you want to grow your business. This means having a consistent look across all your platforms in terms of brand colours, style guide, tone and voice. Your profile should look great from top to bottom.
A seamless, visually appealing grid that shows a strong sense of your brand needs to be cohesive. Use the same colour scheme and theme, filter or custom editing process for every image.
Visual planner apps such as Preview arrange your scheduled posts on Instagram to predict how your feed will look like before publishing. A welcome feature. The content you share should be consistent as well; keeping in mind what your audience like and expect from you.
3. Prioritize Engagement
Good engagement gives the chance to build lasting relations that generate word of mouth, enhance brand loyalty and drive conversions. It is a reflection that your content is engaging and relevant to your target audience. On Instagram, posts that have a higher engagement get top rankings which translate to more visibility in the algorithms.
Your priority should be creating engaging content that appeals to your audience and stands out despite competition. Research your competitor’s account and find out which type of posts/images get the most engagement. Use that as inspiration.
Engaging and interactive content may include;
A. Instagram contests – ask the audience to comment, hashtag or share their own content to participate.
B. Comments – interact with the audience by responding to their feedback to boost overall engagement and build relationships. Be the first to comment on your posts or content.
C. Poll and question stickers on Instagram Stories – they help assess how the audience receives your content and if it’s relevant.
D. Personality quizzes – these introduce your brand to consumers through a series of fun questions and help understand your audience better through direct feedback.
E. Behind-the-scenes videos, Employee selfies, Making of a product, Inspirational quotes, Blog post images, Pick your prize giveaway, Exclusive discount codes, etc.
4. Post high-quality images
Image is everything on Instagram, which means you have to invest in a suitable device (smartphone or digital camera) to facilitate high-quality photos for your feed.
Take advantage of natural light when shooting. The back camera on your phone will create high-resolution photos. Editing is a must. An editing app such as Lightroom does wonders for the final image. You can learn basic tips on how to take quality images and edit online to boost the quality of your photos.
5. Craft irresistible copy
While images and videos capture the audience’s attention quicker, the accompanying captions signal the brand’s messaging. The power of copy will help build your brand and target audience, making it a crucial component in your marketing efforts if your brand is edgy then craft captions around something edgy.
6. Search for and interact with ideal customers
To find your ideal customer on IG, check the accounts that follow businesses similar to yours and follow some. Not all will follow back, but a number will be interested in what you offer and engage you on it if the content is relevant to them.
You can interact with them on their posts but avoid being spammy, or else you’ll chase them away and hurt your brand. Build genuine connections with them, and they will respond positively to you and your business.
7. Share User-Generated Content
View this post on Instagram
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User-generated content is the sharing of content from your customers or other vendors/businesses. It acts as social proof of your story, product or service shared freely in somebody else’s words or shared experience.
You can share the content created for you, then tag or mention the user. UGC builds stronger relationships with the users who pass the posts on to their followers, hence building more visibility and credibility for your brand. You can ask people to post about your business or brand using the hashtag contests. Always ask for permission before sharing UGC on your account.
8. Post on Instagram Stories regularly
It’s interesting to note that with how Instagram’s algorithm is set up, the audience on your Stories feed might be entirely different from the ones who consume content on your conventional feed.
Instagram stories have become very popular for users and businesses, so use them regularly. The more you post, the higher the chances of staying on top of the stories feed for 24 hours. Features such as questions stickers, poll stickers, clickable hashtags exist on Stories, and if used strategically and creatively, they provide an engaging narrative that keeps viewers hooked.
You may also post links to your landing page, behind-the-scenes clips or tutorials that immediately address your viewers’ needs. You can create “highlights” for such tutorials if you want your audience to refer to the content later.
9. Use hashtags correctly
When used correctly, hashtags will help you increase your overall reach and gain exposure while contributing to trends by getting your posts directly to the right audiences. Therefore, you shouldn’t spam users with multiple hashtags that are not relevant or beneficial to your business niche.
Mix the hashtags with unique combinations for every post to keep it interesting and help you reach fresh audiences and grow influence consistently. You can create a mega list to pick from and use the Preview app to store them in different categories. Separate the caption from hashtags using a 1-4 line of space to keep it visually appealing.
Include location-based hashtags for local businesses to attract potential customers within your area. You can create hashtags unique to your brand to run throughout or seasonally. If a trending hashtag relates to your business, leverage it by posting fun content around it. Hashtagify is a research tool that can help you come up with new terms and assess their potential for your business and audience before use.
10. Use Shoppable Posts for eCommerce
Since the rollout, Shoppable Posts have grown over the last year, paving the way for Shoppable stories – both essential features when selling on Instagram. Rather than sell your products through a link in bio or the swipe feature on Instagram Stories, this feature provides a wonderful opportunity for customers to shop for products directly from posts.
Customers can complete their purchasing journey without leaving Instagram. It captures high intent users who convert and drive sales. Tag some of your relevant products by first uploading the catalogue on Facebook and assess how they perform from the analytics.
You do not have to implement these Instagram strategies all at once to connect with customers. Please take note of the ones that are working and put more effort into them. Instagram has proved successful for so many businesses out there. Yours is no exception.
Which of these tips have you used that have worked for your brand or business before? Please share with us in the comments!