Entrepreneurs who stay hard at work are more likely to gain wins – yet lose themselves. Therefore, we advocate for taking occasional mental breaks and not feel guilty about it. While taking care of others in business and at home, look out for yourself as well.
Personal growth is very vital in pushing yourself forward, and everyone else around you. If you keep investing and developing your skills and abilities, you will receive more energy for work, and your businesses and products will thank you for it. Those extra hours you have now, invest in them wisely. Not by pouring into the business, but by working on your personal investments.
To be a better professional for yourself and clients, here are a few suggestions to start you off and invest in.
1. Prioritize goal setting
Setting SMART goals every year to help run your business efficiently has transformed so many companies and brands. You need that clarity and a sense of purpose in everything you do.
It not only applies to your business goals but also your personal goals. Ensure you have self-improvement goals that will help break weird patterns and set you on the right path to improvement and success.
A wholesome person makes wholesome business decisions.
Commit to seeing your goals through by acting on them. The ones that need adjustments should not be placed aside. Challenge yourself every day with your action plans.
2. Go back to school
Continual learning is vital if you want your business to survive. Endeavour to be a student of life and it will teach without limitation. A school environment can help spark creativity or create connections for your business and personal life.
Higher education grants even more credibility, relevance, proficiency and authority in the industry and you want that. So take up advanced training, start another degree, or join community learning programs. Put yourself out there.
3. Take Online Courses
Several credible institutions offer highly useful online programs that earn marketable certifications in business. Learning is an investment that never stops and the challenge you need for your everyday life.
Keep an open mind and nourish it, even if it’s just to stay current with the ever-evolving markets.
4. Attend a conference or seminar
When was the last time you attended those professional development conferences heavily advertised? Instead of skipping the opportunity, attend one or two this year. The wealth of knowledge you gain from seminars, workshops and conferences are worth sparing two to seven days of your calendar year.
It is refreshing, inspiring, and just the motivation you need from successful entrepreneurs and creative industry experts who definitely know their stuff. If there’s an opportunity to interview exceptional thought leaders to share insights from their experience, grab it.
Don’t shy away from exchanging contacts with people in your line of business, which brings us to the next point – network!
5. Network with your peers
Even a solopreneur would tell you how existing in a vacuum is counterproductive. You need people with a positive impact on your mindset to build you up and vice-versa.
So make new contacts every day; they always come in handy in the future. Exchange business cards with your new networks to increase your reach even as you share invaluable thoughts on particular topics. Invest in emerging startups to enhance your brand to key investors and entrepreneurs.
Networking is not only about making business connections. The personal connections are long-lasting, you can move with them from one project to the next, and they pay off.
Furthermore, you get to improve your communication skills that are much needed to run the business.
6. Consume unrelated things daily
Even as you place your focus on your niche or industry, it helps to know a thing or two that’s not related to what you do. If you come across an interesting article, bookmark it and read it during your “me time”.
There’s a Subreddit I visit a lot called ‘Today I Learned’ where I learn so much from people who willingly share exciting tidbits. I would otherwise have not searched for on a typical day. Rarely do they relate to my interests.
Pass by a bookstore and pick a crime thriller, watch a documentary on veganism, listen to pop culture podcasts, discover a new blog every week etc. Immerse yourself in them.
It is a refreshing way to ease your mind and not stress about work stuff all the time. It could just be the push you needed to spark your creative juices and solve a work problem. As you learn and enjoy new things, you get to expand your interests, and this is a huge plus.
7. Develop an online presence through personal branding
Social media is such a fantastic tool to have in this day and age. To harness its power and gain visibility, you must develop an online presence and engage with your people frequently. Your personal reputation is just as outstanding when thinking of your business strategy.
Invest in resources needed to update your website first and ensure it is user friendly, has a valuable copy that can convert visitors to paying customers. Then choose targeted platforms that will yield results for you. This means social media channels that host your targeted audience. Then stay active by engaging with them.
You can educate them on something valuable you learned from a webinar, course or even podcast you recently listened to. Then leverage the engagement to talk about your products, services or brand. Remember, customers trust the face behind the brand more.
8. Seek services of a business coach or mentor
If you can afford, consider investing in a business coach to grow and scale even further. A great coach or mentor is invaluable to you and your business. You can’t know or handle everything by yourself.
So to have access to someone you can bounce those crazy ideas off and seek guidance from is inspiring and priceless. You can even follow your favourite entrepreneurs online and engage them. Some are willing to share the gems.
A mentor will guide you through every step of the way. They want the best version of you and will empower you with the necessary proven guides to steer you to success. Do you have severe personal finance issues? Feel free to brainstorm with your mentor.
9. Invest in your physical health
The hustle and bustle of business often leads us to neglect our bodies, yet they need physical nourishment too. Taking high-intensity exercises, making healthy dietary choices, engaging in physical activities around the neighbourhood or during excursions are essential investments.
As you take care of your mental health, so should physical health. It boosts your productivity levels, enhances your job performance and clears your mind of all the clutter.
Investing energy, time, and creativity in yourself is equally important as investing mind, tools, systems and money on your business.
Your business will continue to grow and move in better directions with smarter strategies in place if you also focus on investing in yourself.
What passion projects do you have that helped invest in yourself more?