So you started your online business recently. Although it’s exciting to see it gain some momentum, it could be better.
You have minimal traffic, your brand is unknown to the broader public, and your following is discouraging. Most business owners give up early at this stage.
However, if your vision is in the right place, you know that success does not happen overnight. Your intention should be to provide value to the people in need.
Your business focus should be on delivering a solution rather than rushing to make money. Buyers will pay for solutions.
How do you spend your time to expand your online business? How do you propel your marketing skills to the next level and gain more customers who convert? How do you leverage the internet to get the proverbial word out, provide value and grow your business? The answers are here.
1. Produce highly engaging and quality products
Make sure your products, while appealing, and of good quality, serve the needs of your customers. Therefore, you need to research thoroughly on who your target audience is and what interests them. Then build your quality product around them. If it satisfies their needs, then the audience will convert.
The blog or social media content should give value and provide answers to problems the audience has. Optimize the content for proper SEO rankings. If done right, such content is compelling for marketing your product or service. Go a step further to create a content hub or resource guide to your potential customers for the solutions they require on any topic.
2. Leverage Social Media
Everyone and their family uses social media these days. It’s where news breaks first, and audiences interact from morning to morning. If you want to access to potential customers and build a strong social media presence, this is where to begin.
Carry out in-depth research on;
- A content strategy that works for your type of online business – this includes planning, creating, managing and distributing content online.
- Different kinds of content that drive engagement – each form of content should be tailored to a specific platform since audiences are distinct. You can create either video tutorials, infographics, vlogs, quizzes, polls, etc.
- A marketing strategy that funnels your social media audience to your website or email list – this is important for actual engagement with your business. You can create high conversion lead magnets such as worksheets or templates to entice your prospective buyers. Help them understand your brand better, to know what you do, how you do it, and how you will provide value to them. Your landing page should have an engaging copy that describes a problem your product will solve. It should also be interactive enough for them to stick longer and should ask for the sale.
Focus on each platform at a time while measuring each site’s ROI. It is better to put your time and effort in areas that make you indispensable to audiences in need of a solution.
3. Invest in Paid Advertising
I cannot stress the perks of digital marketing channels enough. As a business owner, you need to establish which ones are unique to your business and how they will bring in profits. Budget for the activities or strategies within your means. You will invest in bigger budgets as your business grows.
The ideal channels when starting include;
- Sponsoring a micro influencer’s content to create buzz around your product.
- Investing in Social Media Ads such as Facebook Newsfeed Ads, Facebook, Sponsored messages on LinkedIn, or Twitter Ad Campaigns.
- Using Google AdWords to drives consumers to your sales funnel, e.g. product pages on your website.
- Using YouTube Video Ads to introduce yourself and your business helps with brand building and directing traffic to your site.
4. Practise Guerrilla Marketing
This form of marketing works well for newbies to learn more about what customers need in a more personal way. You also get to learn more about the market, so you deliver what they need.
At this point, your published blog content is of high value, you already have lead magnets on your landing pages, your email list is growing, and you are seeing some organic traffic coming in from social media posts and paid traffic from paid ads.
You need to be daring and get more personal with potential customers.
Build lifetime relationships with your email subscribers. Reach out to them one by one and ask them if they wouldn’t mind a Skype conversation with you. The aim is to find out more about what they need and their expectations.
Pitch to informative podcasts within your niche, a topic the host wouldn’t resist. They are also looking for content material, anyway. If they agree, schedule a date to appear as a guest.
Interact more on other social media groups and forums or comment on other niche blogs. Put yourself out there, and somebody will notice you.
It may seem too small an audience, but it makes the interactions more personal, more humanized. When you treat an audience as real breathing people, they will relate to you and reciprocate. The feedback you get from them will also help you make the necessary changes to your product.
5. Deliver what your customers want
After testing out your metrics, talking to people one on one, and effectively changing some components if necessary, the last step is to deliver your product or service. Remember the drill is high quality, high-value product, and the desired outcome based on the needs of your customers.
Make your delivery useful, excellent and memorable. Your sales will increase, you will leverage your highly targeted traffic, your sites will grow, and your business will flourish. Look for better ways to improve on how you deliver your product. This will guarantee steady growth.
6. Develop each customer’s lifetime value
Closing that first sale is important yet challenging. You want to retain your first-time customers. If you follow up on them, most likely they will keep buying from you. Upsell or Back-end sell to your customers to help achieve this.
Have them in mind when offering products that complement their initial purchase. Offer other related products on your “Thank You” page after checkout. You may give them loyalty coupons to redeem in their next purchase.
7. Network with business owners in your industry
Networking doesn’t necessarily translate into leveraging people for the success of your business, but it has its rewards long term. Be active in events and conferences within your local area that promote small businesses.
Connect with as many small business owners as possible. You may partner with them to market your business in the future. Furthermore, you will learn so much from them, build each other and support each other’s venture.
Marketing is a process, not just a one-day event. Continue researching and learning more about your business and the business opportunities you can get out of it. Then provide high value consistently. Your marketing strategy does not have to be permanent. The market evolves now and then. Be flexible to adapt to a customer’s needs and trends.
In the same breath, don’t rush to try out every other marketing strategy or every other social media channel. Take your time, be patient and use digital marketing tools to assess the metrics. Above all, build lasting connections with your customers.