Twitter, one of the most established social media platforms, has come of age. It started off as a social interaction space and gradually moved to a news sharing outlet. This is one of the topmost reasons people use Twitter. Now it has evolved into a money-making platform for personalities or brands who have perfected the art of social media marketing.
Social media has given rise to the opportunity to access and engage directly with consumers. This has allowed for brand to customer relations to improve immensely. Brand messaging is no longer a one-sided conversation where consumers only listen. They can react to or interact with the brand and other consumers who are also engaging the brand.
The 2019 Digital Marketing Institute documented that 40% of Twitter users reported purchasing something from the platform. This shows that Twitter too has increasing power on consumers’ purchase habits and should form part of your brand strategy. It also emphasizes why businesses should be active on social media.
However, given its short life span (15 to 20 mins) and the challenging yet intentional readable character limit (increased from 140 to 280 characters), it’s easy to understand why some brands would shy away from maximizing the potential of the platform. Consequently, Twitter’s unique character limit has inspired the clever use of language making tweets brief and to the point.
According to Twitter’s Q3 2019 Report, Twitter has 145 million monetizable daily active users. This offers a strong revenue opportunity for everyone on the platform.
If you’re planning to tap into Twitter’s user base that’s growing steadily to increase coverage and awareness for your brand and create revenue opportunities, the strategies I shall highlight will help you. This is not to say you will not face stiff competition from other brands or social media influencers. It’s how you position yourself strategically and creatively to your audience that will give you an edge in the long run.
1. Create an account and keep it consistently active
As long as you target your potential audience well with engaging tweets or threads aligning with your goals or website’s touch and feel (if you have one), you’ll gain new followers.
So how do grow twitter organically?
- Your nickname and handle should align with your website’s name.
- On your profile add a link to your website and vice-versa.
- Place an image or logo on your profile and header that represents you or your brand.
- Add a bio to describe you and the type of content to expect from you. Optimize it with relevant keywords and emphasize important aspects of your brand.
- Identify your target audiences to match your messaging towards their expectations. Then create content they’ll really enjoy.
- Update regularly. With a consistent strategy, you can play around with your tweeting schedule and analyze your stats to find out the best time to tweet. Scheduling tools like Hootsuite and Buffer can help with that.
2. Send sponsored Tweets
You can charge businesses for the tweets you send out. Celebrities have benefitted massively from sending out promoted tweets for sponsor products. Services such as Become a Tweet Peddler allows you to set a price for your tweets. The opportunity to make money from this site depends on the approval of an advertiser.
Some advertisers on PaidPerTweet let users share campaigns they like and get paid for quality clicks and views generated per tweet. Others such as SposoredTweets hire twitter users according to the follower count or the niche they provide.
3. Become an Affiliate Marketer
It involves earning a commission or percentage of revenue generated from vendors’ products that you promote to eventual customers. This method is much effective when you have a website or blog to send the traffic to. In Programs such as Tweet Adder Affiliate Program, affiliates earn 50% commission on direct sales referred.
Affiliate marketing networks provide you with access to a database of vendors and products they offer together with the platform to manage your campaigns. Choose a niche you have knowledge in and are quite passionate about too.
To reach full conversion rates, do not spam your followers with the links. Once in three days is ideal. Remember to always personalize your message. To maximize the reach, ask your network to post the same tweets on their account using your affiliate link.
If you have a product to sell online, reach out to some influencers and ask if they would be interested in an affiliate arrangement for sales you ultimately close.
4. Sell products directly
For every business out there has to be a call-to-action. To spur spending you can use promotions and discounts. Basic marketing strategies like “daily deals” have helped spur spending.
5. Create your own Twitter product or related service
Cater to the needs of Twitter users by producing products or providing services useful to the platform. For example, an app that generates hashtags automatically, or you can charge users for building their Twitter presence.
6. Drive E-Commerce Sales
If you have a product to sell on your website, find discussions relevant to your niche and engage using links to your products. You may also offer up special deals and the earliest opportunity to grab popular or new products.
7. Build a Mailing List
This indirect approach is one of the easiest and most effective ways to generate leads that may eventually convert. Collect email addresses from Twitter with a free content offer which is relevant and enticing to your audience.
Once you to build up a list, you can start email marketing campaigns by matching your user’s needs. The marketing communication should be personalized to attract reader’s attention. Let it be natural and gradual to avoid turning away potential customers. You can use this for your website or for affiliate marketing campaigns.
8. Monetize your online presence
Twitter media studio is designed specifically for content creators to monetize Twitter presence and earn revenue directly. The studio is equipped with a media library and tweet scheduling feature. It also boasts of team management and multi-account support. The earning section allows you to track your earnings for and niche programs easily.
It also grants access to analytics across social media channels together with an opportunity to attend events with creators across the world. A necessary networking tool.
9. Hold Twitter Contests or Giveaways
A fun way to entice followers. Link up with small businesses that may want publicity and offer your services in exchange for a percentage that comes in through the twitter contests. You can engage them by crowdsourcing for ideas or asking them to retweet or like a tweet.
10. Create Twitter Ads
Twitter Ads help your business reach more people online who are not just your followers. An increase in brand awareness leads to more sales. They appear as normal tweets on the feed but have a “promoted” label. Targeted Twitter Ads are effective in showing ads to the right audience. This is based on their specific interests, or demographics or their activity on Twitter. When you promote your business to a large number of users interested in what you’re offering, it guarantees a click and more likely, a purchase.
Now that you know how to monetize on Twitter, utilize the opportunities available.