“ Influencer marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.” Kinser
Influence is a big business. Micro-influencer is someone who has followers range between 1,000 and 50,000 on any social media platform and is approached by brands to collaborate on influencer marketing campaigns. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist.
Working as an Influencer on social media can be very attractive to many. If you want to achieve greater success, pay attention to the following tips on how to become an influential person in social networks:
1. Pickup your ‘niche’
First, find out your niche. It may be Health and Wellness, Fitness, Beauty, Fashion, Food, Photography, Lifestyle, Business, Travel, Family, Parenting, Art, Interior Design, Sports, Pets, etc. The niche you select is crucial, as it will make or break your success as an influencer. Focus on your niche and brands that target the same verticals and audiences. Next, create a list of keywords that you want your brand to be associated with, according to your interests. The more passion you have for your niche, the easier it will be to create great content and consistently publish it over weeks, months and even years.
2. Select your social media platform
To be a successful Influencer on social media, you must decide which social media channel to use. Since many social media channels are available today, it is important to choose the right channel because it can increase or decrease your chances of interacting with the target audience and making a profit.
To choose the most appropriate channel, take the time to ask yourself the following questions:
What are your social media strategy objectives?
Who is your target audience?
What social media channel do your competitors use?
What type of content will you create in the long run?
What type of content is easiest to create?
What are the latest trends in social media in terms of social media trends?
Find out all the answers and based on them choose your social media channel.
3. Create an interesting bio
Create an interesting and creative bio that grabs your audience’s attention. It is a key priority for all brands and influencers. The best bio will showcase your brand’s personality, promote your business, and convince people to follow you. A bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. Start with a short description of yourself, taking care to include priority keywords that relate to your interests, lifestyle, and values to improve visibility. Next, include key contact information such as a general location and an e-mail address for business inquiries. You can accentuate your bio with special characters and emojis to spice it up—and remember to leave a link to a personal website, blog, YouTube channel, or portfolio if you have one!
4. Create the best content
Content is the king. In addition to carefully selecting a niche, you must also learn how to develop a content strategy. You need to choose a content environment that can tell your target audience about a particular niche while highlighting your personality and experience. No brand wants to work with a confused influencer who shares half-hearted, mediocre posts. The best influencers are also visual storytellers. Typically, influencers use articles, images, and even videos as part of their content strategy. The 5-3-2 principle should be followed during this process. Principle 5-3-2 means that in every ten posts on your social networks, five should be valuable content written by another person preferably someone who is an expert in your chosen niche, three-informative content that you wrote yourself, and two of these posts should be about yourself. You’ll notice that each of these areas all has something in common—they’re all focused on your audience, not on you.
5. Engage with your audience
Engage the audience — get them interested, give them a reason to follow you. Engagement is the most important aspect as it pertains to influencer marketing. Focus the content — tell the users what it’s about. State the content’s goal or your thesis or research question. Tell users what they’ll get. Don’t be shy! Respond to genuine comments that come your way, even if it’s a short “thank you” or emoji. Leave comments on other social media accounts you follow too—this can improve your visibility and reputation.
6. Micro-influence is a long–term goal
Micro-influencers who put in a little effort, focus and dedication can steadily build a loyal following and attract attention from world-class brands. The secret lies in being consistent, adding value, creating strong content, and proactively looking for opportunities.
Influencer marketing is a long-term goal. If you’re able to view your brand building as long-term goal that will take time, with perseverance and smart moves you can achieve it.