With over 2.4 billion monthly active users, Facebook is the most popular social network worldwide. Facebook is not only for fun and entertainment. It also offers excellent opportunities for people to make money. Users spend a significant amount of time on their Facebook profiles sharing updates, family photographs and other interesting content to people in their network.
Facebook is not only about the enjoyment, communication, and making new friends. Now it has been become a great market place for business, organization, and marketer to promote their businesses. Even small businesses get an opportunity to scale up their operations with a cost-effective tool like Facebook. Because of these, Facebook become a great way to earn money online. Following are some proven and successful ways to earn money from your favorite Facebook.
1. Facebook Marketplace
If you want to sell some products or services without any initial investment, then Facebook Marketplace is the best choice. Facebook Marketplace is a free facility through which you can market your product or service to a wider audience at no cost. It helps you to list various items, services, and deals, and promote them directly within the Facebook community as per Facebook Community Guidelines. You can reach thousands of people through your social network. It allows Facebook friends to notify others about your products. Similar to classifieds, the buyer can contact you, inspect the goods and finalize the price, shipping, and other details.
2. Affiliate Marketing on Facebook
Affiliate marketing is the process of earning a commission by promoting products/services of other people/ companies. You need to find a niche product, promote it to others and earn a commission when each sale is made. By Affiliate marketing, you promote a product, brand, service or company through a Facebook page or groups to your contacts. Several online stores including eBay, Amazon, Flipkart, GoDaddy, Bluehost and many others offer affiliate programs to promote their products. You can sign-up with affiliate marketing programs offered by these organizations and post their content on your Facebook page. Every time an interested user looks up the advertisement or content you have posted and makes a purchase, you will earn a commission.
3. Create Facebook Content
In the world of social media, digital content is king. Digital Content may be audio files, interesting videos, and a pdf file explaining a concept or creative writings. If one has the trick to make creative content, it’s easy to promote and monetize your content. There are many sites where you can monetize your content. 22social is one of such sites that you can use. Facebook also provides an excellent online tutorial for people who wish to monetize their content using 22Social and the social media platform. For this, you need to have a Facebook page, a free 22Social account, a verified PayPal account and a free or paid account to digital hosting, including Dropbox, Vimeo, YouTube, Google Drive, and SoundCloud.
4. Facebook Instant Articles
If you have creative writing skills and are capable of writing and publishing interesting articles, this is the best option. You can do this at instantarticles.fb.com. From there you can register, select your Facebook page, claim your URL and create your article. Besides the WordPress plugin, Facebook has associated with lots of publishing platforms to create seamless integration with Instant Articles. Facebook’s Audience Network offers publishers the opportunity to leverage the power of Facebook ads to monetize their content. When you get started with Instant Articles, you have the opportunity to opt-in to Audience Network ads. The published content should be appealing and generate user interest. Then only, it will attract more audience and you will earn money from placing ads. Facebook will share the revenues that are generated by placing ads on the content published by the user.
5. Facebook Influencer
If you are an active Facebook user with a lot of followers, then Facebook sponsored posts are the easiest way to monetize your follower base. Companies are always on the lookout for social media influencers with big fan followings to promote their products. You could promote a product on your Facebook page or profile and get paid for it. Users with a large number of engaged followers are in great demand. Obviously, the larger you friend circle, the better it is. If posts on your Facebook wall get decent likes and comments, becoming an influencer is a good way to earn money. One just has to enable Facebook-Sponsored Posts on their Facebook page. Every time a company displays content that appears as a sponsored post on your page, the user gets paid a certain portion of the ad revenue. On the part of the user the only effort he needs to make is to expand their follower base and keep them engaged with interesting content.
6. Earn by Selling Facebook Likes
In a bid to increase a product’s credibility, businesses buy ‘likes and shares’ from authentic Facebook profiles. Facebook page with a large number of likes and shares inspires more confidence among buyers about a brand. In Fiverr under relevant social media categories, some sellers sell things like Likes, Shares, or Comments. What they do is divert other Facebookers to go like your page or share your posts to help grow your audience. The prices will vary, but some have packages starting as low as $5. You can also offer a similar service. The thing is, you’ll need to deliver however many likes, shares, or comments you promise, so it’s important to have a solid network of other Facebook users to get the job done. Many sellers use bots with fake Facebook profiles to complete the job, but Facebook doesn’t approve of this. Your profile will be banned if you’re caught.
7. Create Facebook Ads
This is the most popular platform to make money on Facebook. Facebook Ads is tool initiated by the social media giant to corporate and individual users. A huge benefit of Facebook ads is that you can target a specific audience based on where they live, age, gender, and interests. Or, you can also advertise to your followers and their friends if you choose as well. You can also monitor the people reached and the number of engagements. After the campaign finishes, you can compare the number of engagements to the total campaign cost to calculate your cost-per-click (CPC) amount.
If you have a small home-based business, you can make money by advertising via Facebook Ads. The social media company provides free and paid packages for Facebook Ads, but it depends on your usage and target audience. Furthermore, you can also provide services of posting advertisements on behalf of businesses who wish to remain anonymous. Several large companies looking at hiring staff do not divulge their identity.
8. Become a Social Media Manager
If you’re social media savvy, you can also get paid to manage corporate social media accounts. Managing social media accounts, especially the Facebook page of a company or celebrity is a very lucrative business from home option. It can be done full-time or even part-time to make extra money. These Social Media Management jobs are advertised under various designations like Social Media Manager, Facebook Assistant, Social Media Specialist, etc. Responsibilities of Social media manager include Scheduling social media posts, Responding to comments and interacting with followers, Creating social media graphics, Monitoring ad campaign metrics, Building the audience size, etc. If you’re Facebook savvy, this can be a perfect opportunity to work from home and make a part-time income with flexible hours.
9. Develop Facebook Apps
If you have an idea for an app, then you could design an app for Facebook. You can even hire a programmer to develop an app for you. Facebook has its own app development program within its website that developers can use to make more apps for the platform. Facebook has games, social apps, productivity apps, and just about any other type of app you can think of that you’d find in other app stores, like Google Play. As a Facebook app developer, you can also make money developing apps for others, or selling the ones you make to other people to take over. Check out the Facebook Apps Development page to learn more about the process to create apps on the network.
10. Look for Critical Security Flaws
Facebook and other large websites are always looking to close security flaws that can let a hacker hack into the website. If you enjoy testing websites, the Facebook Bug Bounty program lets you report coding flaws that need to be patched. You can get paid for your diligence if the flaw hasn’t been reported to Facebook yet.
The time spent on social media sites, especially Facebook, should not be a wasted effort. As I have listed above, these are a few of the ideas that users can follow to monetize their time spent on Facebook. It should, however, be remembered that an active follower base and creative content that has the potential to go viral are the keys to be successful in this endeavor.