1. Identify your clients
The ability to find a client, sell your product or service and satisfy him so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have about your ideal client, the more focused and effective your marketing efforts will be.
2. Know your area of expertise
You should know your area of expertise and it makes you stand out from the crowd. When you are crystal-clear on what you have to offer and can convey this to the right prospect, you’ll be able to sign the clients who need your services most.
3. Encourage reviews
Reviews support your credibility and level of expertise. So ask and encourage your clients to review your service or product. Positive reviews have the power to influence and get new leads.
4. Get referrals
Get referrals from satisfied clients from your previous projects. Word of mouth referrals is some of the most effective ways to reach new clients.
5. Engage in paid advertising
If you’re looking to get the word out about your business quickly, paid advertising can be a helpful approach. Using Facebook Ads, you can create hyper-targeted campaigns to reach audiences who may be interested in working with you.
6. Network with clients
Networking is alive and well. Keep an eye on events related to your ideal client’s niche happening in your area. Attending events where your ideal clients are is a great way to make connections quickly — which can lead to clients and referrals.
7. Join with other consultants or firms
If you have a very specific set of services, partnering with another consultant or firm that offers a different set of services can be a beneficial strategy. Working with a partner can introduce you to a broader client base, which can lead to more contracts in the future and a larger referral network.
8. Join LinkedIn groups
Use the LinkedIn search function to find groups related to your area of expertise, and join them. Look to build genuine connections by commenting on posts, and sharing relevant content to continue fostering connections that can lead to clientele.
9. Follow up with previous clients
Do you ever follow up with your previous clients to see if they need any extra assistance? Do it! Just shoot them an email to see how things are going and ask if they need any extra help. This increases the chance of getting new projects from past clients.
10. Use Online Market Places
A great place to find clients who know exactly what they want are Online Market Places such as Credo.com, Toptal.com, 99designs.com, etc. They can help you generate great leads.
11. Have an SEO strategy
Search engine optimization is a great long-term strategy to drive targeted traffic to your website. You won’t see immediate results with SEO, but with a sound strategy in place, you can drive traffic over time and convert visitors into clients.